With polls showing the presidential candidates neck-and-neck for the win in November, the youth vote could really "rock" the establishment. What attracts these voters, anyway? Is it Vote or Die t-shirt ads? Celebrity endorsements? The use of New Media has emerged as a powerful tool for a generation born and raised in the Internet Age. From Will.I.Am's popular YouTube video endorsing Obama, to both campaigns use of text messaging, the election has moved into our digital and mobile lives in a big way. MTV's popular Rock the Vote initiative even publishes a pamphlet on the subject for candidates. Tips include: 1. Run your own online voter registration campaign with free web tools. 2. Buy targeted online advertising, particularly search, to drive online voter registration. 3. Remind your supporters of registration deadlines and Election Day via ads, email, and text messaging. 4. Get personal via social networks. 5. Simple, clear advertisements perform best; test...